Elena Yusupova

15 years of experience in commercial leadership roles, primarily within the book industry, working with IMOEX listed Russian companies such as NLMK, Sber, Gazprom and other major corporations such as Finam, Russian Railways, T-Private and Sovremennik
Expertise across the full publishing lifecycle — from shaping editorial strategy to guiding titles through production and market launch. This integrated understanding ensures the creation of books that are both commercially compelling and culturally resonant
A prior career in HR and consulting adds a distinctive dimension to Elena’s expertise, providing a precise understanding of client needs and the ability to design publishing solutions that support learning, communication, and long-term institutional goals
Within Nova Creative Group, responsible for setting the publishing vision, shaping strategic partnerships and providing executive leadership across all departments of the publishing division